Ikigai is an “island”

Lucid and serene.

Only You know where it is

and what it hides.

You can be yourself in this “island”.

You can find your own way,

follow your own path,

Yor heart path!


Your flame

Your way

Your dream

The Ikigaidream!

Ikigai concept

Ikigai is a Japanese concept that means your ‘reason for being.’ ‘Iki’ in Japanese means ‘life,’ and ‘gai’ describes value or worth. Your ikigai is your life purpose or your bliss.

What you love?

What you’re good at?

What you can be paid for?

What the world needs?

Whatever is your ikigai, our clothes will help you to bring it to life and flourish.

Our distributors

New Concept - Gallery Estonian Design House+

Suur-Karja 14

Tallinn, Old town